Learning, but with fun – that's what gamification is all about. One way to achieve this: the MDA framework. We show you which dimensions the model encompasses and how you can use it to improve employee engagement in corporate training.
What Is the MDA Framework?
The MDA framework (Mechanics-Dynamics-Aesthetics) is a model for analyzing and developing games and gamified systems. It helps to understand and design the game or gamification experience from different perspectives.
The MDA framework enables training developers and designers to better understand how individual elements of a game or system interact and shape the overall experience.
What Dimensions Does the MDA Framework Cover?
The MDA framework consists of three dimensions:
- Mechanics are the basic rules and systems that define the game or gamified system.
- Dynamics stand for the behavior and interactions created by the mechanics during gameplay.
- Aesthetics describe the emotional reactions and experiences of the learners that are evoked by the game.
How Can the MDA Framework Be Applied in Professional Development?
The MDA framework is a valuable tool for successfully designing gamified learning content in in-company training.
With these three practical tips, you can effectively integrate it into your personnel development:
1. Utilize Mechanics Systematically:
Develop clear, targeted mechanics that support your learning objectives. You can use gamification elements such as point systems, levels, badges or quizzes to structure the learning process and increase employee motivation.
Make sure that these mechanics are easy to understand and directly target the desired learning outcomes.
Starter tip: Start with simple mechanics and expand them as needed to gradually increase the complexity of the learning.
2. Monitor and Adapt Dynamics:
Observe how your employees interact with the chosen mechanics. Does the leaderboard encourage healthy competition? Does the points system motivate employees to keep learning?
Use these findings to optimize the dynamics in your learning environment. To do this, carry out regular feedback loops to record learners' reactions and adjust the mechanics accordingly. This will ensure that learners remain motivated and engaged.
3. Consciously Design Aesthetics:
Create an engaging and motivating learning environment that evokes positive emotional responses. This can be achieved through visually appealing designs, rewards such as badges and certificates or a positive feedback system.
Test different approaches to find out which design elements appeal most to your employees. Use gamification elements that are fun for learners and motivate them to stay on the ball.
Conclusion: MDA – One Way to Gamified Learning
Alongside other models such as the Octalysis framework or Richard Bartle's player types, the MDA framework can help to successfully implement gamified learning in a professional context.
Through the targeted application of the framework, HR developers can create a dynamic and motivating learning environment that not only promotes professional development, but also sustainably increases employee engagement.
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Stefan Schulze
